Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.


♥ Instantly neutralizes unwanted brassy, yellow tones

♥ Maintains the integrity of lightened, highlighted blonde hair or gray hair

♥Free-from SLE/SLES Sulfates

Joico Violet Color Endure Shampoo

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    Atlanta, GA
    (706) 351-0992