We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money.


♥ Adds structure and strong hold to your style

♥ Keeps each and every hair in place

♥ Alcohol-Free

♥ Adds shine

♥Hold level 8 (Strong Hold)

Joico JoiGel Firm

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    Atlanta, GA
    (706) 351-0992