A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.


♥ Instant, daily protection from damaging heat, UV and environmental exposure

♥ Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.

♥ Protects against color fade

♥Leaves hair soft, shiny and looking-healthy

Joico Defy Damage Protective Shield

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    Atlanta, GA
    (706) 351-0992