This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.


♥ Instantly neutralizes brassy and yellow tones for blondes and gray hair

♥ Maintains hair’s vibrancy

♥Repairs and protects color-treated hair

Joico Color Balance Purple Shampoo

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    Atlanta, GA
    (706) 351-0992